Social Media
Advertising through social media is a powerful way for businesses to reach large numbers of potential customers. Whether you’re a small business trying to get the word out about your products or a large corporation trying to maximize your reach, social media advertising can be a great way to get your message out. In this […]
Lifestyle
Maintaining balanced lifestyle key to staying healthy JOINT BASE SAN ANTONIO-LACKLAND, Texas – Combining a healthy diet, exercise and sleep habits is the key to an overall healthful lifestyle, something that is paramount in many people’s minds during the ongoing pandemic. “It’s important to talk about all of the components because your body does not work […]
Entertainment
At the Nashville-based entertainment marketing agency FlyteVu, cofounder Laura Hutfless has a box seat for the shift from physical to digital campaign execution. I recently asked her to share her thoughts on these changes. Paul Talbot: What sort of significant entertainment marketing innovations has the pandemic triggered? Laura Hutfless: Simply put, the pandemic accelerated the industry’s journey to […]
Sports
From tennis to swimming and soccer, female athletes are at the top of their game right now, but they are still not receiving the support that men do. Despite accumulating international titles, the US women’s national soccer team are currently having to pursue a gender discrimination lawsuit for equal pay (above, a photo of them from August […]
Business
Every business leader wants their organization to succeed. Turning a profit and satisfying stakeholders are worthy objectives but aren’t feasible without an effective business strategy. To attain success, leaders must hone their skills and set clear business goals by crafting a strategy that creates value for the firm, customers, suppliers, and employees. Here’s an overview of business strategy and […]
Politics
To understand U.S. politics, one needs to understand masculinity—and not just by looking at our most stereotypically manly presidents, says a new book co-edited by political science professor Monika McDermott, Ph.D. Titled Masculinity in American Politics, it collects essays from scholars across the country to address a topic rising to the fore in the political sphere. The […]